Well, this is kind of a hard one. While I don’t want to sound corny…. I really like my first idea. I wish that I could have three ideas and just have people “vote” on the one they would be most attracted to.
So… Without the most painful thought process on Earth, I have come up with a new marketing tactic that Hermes ought to employ.
Hermes should connect with select educational institutions around the world that offer fashion classes and add a Hermes Hand Crafting/Stitching course. In this course, students are trained to be Hermes artisans upon graduation (or pretty darn close).
During the course the students will have to begin a blog and post small videos of their progress, as well as how their feeling and maybe a personal tip to others that would like to take the course. The blogs would be linked to the schools as well as the Hermes website.
I feel like the course should be held in France, but combines all participating institutions, so every quarter the faces will change.
This was my idea because I would personally LOVE to join this class. It may just be an “introductory” course since it takes 3 (three) years to train to be a Hermes Artisan. Something like this would be great for Hermes, aspiring students, and the institutions as well.